With the potential for low cotton prices, cotton growers will need to make the most of their fertility investment to optimize yields and ROI on their 2015 crop. A key component of maximizing return under current conditions involves both reducing the number of trips to the field and improving the efficiency of existing fertility practices. Plant health products such as Accomplish LM and Titan PBA are a great fit in these times. By using these products either alone or in combination to improve nutrient availability and uptake, cotton growers can make better use of their applied nutrition and enhance their nutrient use efficiency. Accomplish LM and Titan PBA also have great flexibility, showing excellent performance when applied pre-plant, in-furrow/2x2, with sidedress applications and with herbicide applications (Figures 1 & 2).