Loveland Products, Inc. and Agricen have signed a strategic partnership agreement giving Loveland exclusive, worldwide distribution rights to Agricen’ existing innovative and sustainable plant nutrition biotechnology as well as access to an integrated pipeline of new product and technology opportunities.

As part of the agreement, Loveland has acquired an ownership position in Agricen. Agricen currently produces two of Loveland’s fastest growing plant nutrition brands, Accomplish^® LM and Titan^®. Loveland Products is a subsidiary of Crop Production Services, Inc., and part of Agrium Inc. (TSX and NYSE: AGU).

In addition to distribution under Loveland's Accomplish and Titan product lines, the companies will also continue to market the SoilBuilder^® and NutriLife™ brands into the agricultural and professional turf markets, respectively.

Agricen recently added a new, state of the art, manufacturing facility in Denton, TX that has significantly increased production volume and efficiency. In addition to the rapid growth Loveland is experiencing with the Agricen technology in the US, the companies are also exploring several opportunities for expansion in key international regions.

You can read the full press release about the partnership and investment here.